The old proverbial saying “Publish it and they will follow” is no longer true. Meta data, tags, and keywords are not the same.

What makes a website rank? And what can you do to increase your chances of being found in search results when your website or content is live?

It is important to answer this question to be able to manage your teams and your stakeholders with their lofty expectations.

This workshop will equip you with the knowledge and approach to better manage your next project that is SEO-oriented. It will increase your chances of being found by search engines. We will discuss the strategies and tools available for search engine optimization, and what it takes to get your website to rank.

What you’ll learn

How to rank a website
Your site may not be ranked
Content plan + content walkthrough
How to build your SEO Toolkit

What you’ll be able to do

Higher rankings in SERPs
Knowledge-based projects based on content
Delivery of website projects improved
Management of stakeholder relationships more confident


Content Plan Template & Sample (.xslx)
Keyword Post Brief Template (.pdf).
Website Content Checklist (.pdf).