To On-page Search Engine Optimization
On-page SEO is also known by the term on-site SEO. It is an integral part digital marketing. On-page SEO optimization allows web pages to rank highly in search engine results and drive organic traffic. This includes optimizing headlines and HTML tags such as title, Meta tag, header.
On-page SEO refers to optimizing a website’s technical arrangement, searching queries and ranking.
On-page SEO: What are the components?
* High-quality page content
* HTML Elements
* Page titles
* Headers
* Meta Descriptions
* Image Alt-Text
* Structured Markup
* Page URLs
* Internal Linking
* Mobile responsiveness
* Site Speed
These components are included in an on-page SEO listing.
High-quality page content
On-page SEO is all about page content. It informs both search engines as well as readers about the website and business. To create high-quality content, you must first choose the right keywords and topics.
HTML Elements
HTML elements are elements in the website source code. These HTML elements are created by a developer. This is called Technical on-page SEO.
Page Title
It is the most important element in on-page SEO. Page tags are also known as page titles. It tells the search engine and visitors what they can find on the page. The title should contain no more than 5 words. Subtitles can contain three to seven words, but no more than seven. The keywords should be included in the page title and sub-title. To keep your spam score low, it is better to avoid keyword-stuffing. Keyword stuffing can also confuse search engines when it comes to understanding what the page is about.
Sprintzeal’s Best Guide to On-Page SEO in 2022, for example
You can add the brand name to the page title.
Headers, also known as body tags, refers to HTML elements such as H1, H2, H3, H4, H5, or H6. H1 and H2 are the most prominent elements in header tags. This is because visitors search for something on search engines. If they see a result, they will first view headers. If it’s relevant to their search term, they will click and view it. H1 and H2 must contain relevant and correct information. It is impossible to get the expected results if the heading isn’t relevant.
Meta description
Meta description is the description that appears under search results’ titles. Google allows for Meta descriptions to be longer, but only 155-160 characters are allowed. To get better results, it is better to follow Google’s instructions. Meta description can contain the entire keyword and key phrase. Avoid special characters such as -, +, or &. These are the essential steps to follow in the Meta description.
Image Alt-Text
Google and others can see the alt-text image of the webpage. This is important as Google also delivers image-based results. If a visitor searches on Google for something by searching for a network issue, the first image is displayed and then the relevant content. It makes it easier to search. This is the main function of the Image Alt-text. Image alt-text allows keyword sharing, but not keyword stuffing. Alt-text can be limited to 125 characters in an image.
Structured Mark-up
Structured data, also known as structured mark-up, is the process of creating the source code so that Google can easily understand all content on the website. This is technical SEO. Structured data is used to display the page of the content to the visitor.
URLs for pages
On-page SEO is influenced by the page URL. The URL page will not be added to Google if it isn’t. It is not helpful for search engines or readers. It is therefore necessary to add a Google page URL. It is best to use one or two keywords in URL pages and to avoid using unnecessary words. Google accepts both HTTP and HTTPS URL pages, but it places more emphasis on HTTPS. HTTPS stands for Hypertext Transfer Protocol Secure. HTTPS is used to protect your data. It is preferable to use HTTPS on every URL page.
Internal Linking
Internal linking is the interconnection of links within a website. On-page SEO is important because internal linking keeps the reader on the website’s pages, provided that the content remains valuable. Google will rank a website higher on search engine result pages if it observes more information the longer the visitor stays on the site. This is the greatest advantage of internal linking.
Mobile responsiveness
Everybody carries their smartphone with them everywhere they go these days. Google monitors sites to determine if they are mobile-friendly. Google’s mobile-friendly tools can be used by sites to make them mobile-friendly