re:Invent 2017 – AWS Brings its Digital Assistant to Work With Alexa for Business. Amazon Web Services (AWS), this week launched “Alexa for Business” for office conference environments in an effort to increase the reach of its Alexa voice activated AI. During Thursday’s AWS reInvent conference keynote, Werner Vogels, Amazon.com’s Chief Technology Officer, introduced Alexa for Business. Vogels stressed the importance of natural voice interfaces during his presentation, especially as deep learning and AI technologies become more commonplace. Vogels stated that voice is the first disruption to be caused by deep learning tools. AWS plans to bring its AI platform’s natural language capabilities into workplaces using Alexa for Business, which is now available. Vogels described Alexa for Business “a fully managed service for having multiple Alexa devices at work.” Alexa for Business can be used for both shared Alexa-enabled devices (such as those in conference rooms or break rooms) and for employees’ Alexa devices that are registered in their company’s account. Alexa for Business can be used by companies to start meetings in conference rooms. Vogels says it integrates with conferencing systems such as Polycom and Cisco. He said that you don’t need to enter a conference ID. “All you have to do is say “Alexa, start the conference.” It can also be integrated with “smart rooms” systems to allow conference leaders voice control of things like temperature and blinds. Employees can link their Alexa device to their company account to gain access to productivity apps such as their Outlook Calendar and contacts. They can also use it for conference calls or hands-free messaging. IT can configure Alexa for Business using custom skills and distribute them on certain shared and personal devices. They can also distinguish between public and private skills and create skill groups. The Alexa for Business console allows for the provisioning and management of shared devices. Individual users can also be invited to join the Alexa for Business account. This FAQ provides information on supported devices, and pricing information can be found here. More information from AWS reInvent 2017: