• My program manager has an interest in seeing the project succeed for the company’s benefit.
  • My staff is the ones doing the project work. Therefore, they are automatically stakeholders.
  • The end result of our project is owned by the agency that contracted with my company
  • Are there other agencies that have a stake? NASA, for example, will launch the satellite into orbit. We work closely with them.
  • Because the results could be used by their state or federal agencies for different programs and to inform policy decisions, elected officials are interested in our project.
  • The US taxpayers have an investment in our project, as their tax dollars are being used for funding it!
  • Our product is also of interest to many people. Our data can be used by scientists to study climate change, agriculture, and many other applications.

Focus on the Individuals Organizations and individuals can be considered stakeholders. It’s important to identify stakeholders and not only organizations when you do an analysis. (Remember that projects are made up of people!) It is always useful to have a matrix that allows you to analyze your stakeholders. Do not include too many stakeholders. It is best to keep the project’s analysis focused on only the direct stakeholders. You could end up including all of the planet’s inhabitants if you do not. While you could argue that my family members are stakeholders, what my 12-year-old son thinks we should do is unlikely to make it into the project planning.